The short version: Wend stores your places on your device. Pro users sync through their own private iCloud account. We use no analytics. There is no Wend server, no account, and nothing we can see. Payments are handled entirely by Apple.

1. Who We Are

Wend is developed and published by Jamie Newman ("we", "us", "our"). If you have any questions about this policy, contact us at contact@jamie-newman.com.

2. Data We Collect

Your places

This data lives entirely on your device using SwiftData. On Pro, it syncs through your private CloudKit database on your own Apple ID. We — the developers — cannot access it under any circumstances.

Location data

Subscription data

Analytics

Wend collects no usage analytics. There is no third-party analytics SDK in the app. We do not know how often you open the app, how many pins you have, or how you use any feature.

3. How We Use Your Data

4. Data Storage & Security

All your pins, photos, tags, and trips are stored locally on your device using SwiftData. Wend works fully offline without any account.

Pro sync uses Apple's CloudKit service on your own private iCloud database. Data is transmitted over TLS and stored in your Apple-managed iCloud container. The developer has no access to this data — only you, via your Apple ID, do.

Wend has no backend server. There is no Wend database, no Wend cloud, and no infrastructure that holds your data other than your own devices and your own iCloud account.

5. Third-Party Services

Wend uses the following third-party services:

We do not use advertising networks, social SDKs, or any other third-party services.

6. Data Sharing

We do not sell, rent, or share your personal data with third parties for any purpose. Your pin data, photos, and notes are never shared — they live on your device and, for Pro users, in your private CloudKit database.

7. Location

Wend uses location only at the moment you choose to drop a pin at your current position. The coordinate is stored with the pin on your device. It is not shared with us or any third party. Wend never requests background location access, and it never tracks your movement over time.

Address resolution (converting coordinates to a human-readable address) is handled by Apple's MapKit reverse geocoding. Apple's privacy policy governs that request.

8. Photos

Wend requests limited photo library access — the iOS "Select Photos" permission that lets you choose specific photos without granting access to your whole library. Photos you attach to pins are stored as image data on your device (and in your private iCloud if you're a Pro subscriber). They are never transmitted to us.

9. Notifications

Wend does not send push notifications of any kind. We do not request or hold notification permissions. There are no reminders, nudges, or alerts.

10. Your Rights & Data Deletion

If you are in the EEA or UK and have questions about your rights under GDPR, or are a California resident with questions about CCPA, contact us at the address below. We will respond within 30 days.

11. Children's Privacy

Wend is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided information through the app, please contact us so we can address it.

12. Changes to This Policy

We may update this policy from time to time. Changes will be posted on this page with an updated effective date. Continued use of the app after changes constitutes acceptance of the updated policy.

13. Contact

Questions or concerns? Please reach out: